Today I finished reading “The Art Of The Start” by Guy Kawasaki, former chief evangelist at Apple Computer and current Venture Capitalist.
This is the second book I’ve read by Guy, the first being “Rules For Revolutionaries“.
This book, as its name suggests, is about the art of starting a business and how each and every task at hand should be handled from; from identifying your customer base and writing a business plan to raising capital and bootstrapping to recruiting, establishing partnerships and building brand identity.
I think the book is very useful for someone starting a business, giving them all the points they have to focus on and consider to get their startup off the ground and running; and so for people in that position, I recommend this book.
At different points, it does feel like the book is more targeted at technology startups seeking venture capital; but if a person focuses more on the lessons and less on the specific details, the book is a very good and useful startup resource and guide that should help in any business from any domain of activity.
If you’re interested, you can buy the book here: The Art Of The Start.
Another book I recommend in this category is “Common Sense Business” by Steve Gottry.