I just finished reading Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki, former chief evangelist at Apple Computer and current Venture Capitalist, in collaboration with previous coauthor Michele Moreno.
This is the first book I’ve read by Guy Kawasaki, and I know it won’t be the last; I really liked his entertaining light style of writing, that is clear and straight to the point.
The book is divided into three parts, whose titles alone show the book’s style and tone.
1. Create Like a God: This part discusses the way that radical new products and services must really be found, thought of, developed and updated.
2. Command Like a King: This one explains what kind of leaders are truly necessary in order for such revolutionary products and developments to succeed, the best way to market them and how to avoid the usual big mistakes.
3. Work Like a Slave: This last part focuses on the kind of commitment that is actually required to beat the odds and change the world, and how clients should be dealth with and treated.
A concluding section presents us with a bunch of entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that illustrate how even some of history’s most successful ideas and people have prevailed despite the scoffing of naysayers.
This book is a very interesting read that I recommend for everyone looking to create a new product or service; it really has some very useful advice and tips.
Check this book out: Rules For Revolutionaries (Guy Kawasaki)