Tunisia To Get New TV Channel Called Elyssa TV? Again With The Historic Names!

I just read that the Tunisian production company Cactus Prod has gone on as expected and filed to get the rights to launch a new television channel in Tunisia under the name: Elyssa TV.

If all goes as planned, broadcast tests for this new channel could start as early as this coming December 2009, with an official launch following early on in 2010.

Now, this is all great, after all I think it’s good to see more players enter the audiovisual market in Tunisia, maybe push the envelope a bit further, give viewers more options, and enrich the scene in one way or another.

What bugs me though is the name!
I went on a similar rant around 5 years ago when the name for Hannibal TV was announced, and here I am again, five years later, thinking the same thoughts.

Now, don’t get me wrong, I’m as proud a Tunisian as you’ll ever find, and our history is one that is very dear to me, it runs in our blood and defines a big part of who we are as a people, but I’m seriously fed up of every other business in Tunisia, from the neighborhood coffee shop, to travel agents, to the country’s first MVNO, to our TV channels to everything being named after Hannibal and Elyssa.

Come on, we can be more creative that that! Let’s stop living in the past!

Hannibal and Elyssa were great, they are a part of Tunisian history that will always shine throughout the ages, but we’ve overused their legacy; let them rest in their graves, and let us live in the present, let us create for the future.

It’s the same all around the Arab world too, not just in Tunisia, it’s as if we’re a nation clinging to the past, because it holds the only shiny points in our history that we can think of, instead of actually doing something to change the miserable state our nation is in, and building a better future.

  • http://www.za3tar.net/ za3tar

    I agree with you. I think we should leave the past to the past and start looking forward. This has been the key to the development of most nations.

    Two questions however, first, pardon my ignorance, but who was Elyssa ? I searched online but with no use.

    Also, as for business names, do you prefer English/French names or Arabic names ? It is something that puzzles me, how can we as a people move forward while still retaining our identity. I bet it is doable, since all other countries do it. Meh .. here i go again.

  • http://www.za3tar.net/ za3tar

    ahh .. i finally found an answer to my first question … Elissa is Queen Dido of Carthage!