The Hannibal Channel

So the first private Tunisian TV station, that was code-named Nasr TV, officially has a name and a launch date now.

The name is, hmmm, “The Hannibal Channel”. It should start broadcasting next October on the Hotbird satellite thereby covering most of Europe, North Africa and the Middle East.

According to Mr. Nasra (The owner of the station), about 30 % of the station’s programs will be dedicated to social topics and women’s issues. The rest of the programming will initially include entertainment, sports and culture. The content of the programs will “evolve based on audience demands,” he said.

Now that’s all great, and I can’t wait to watch this channel and see what new it brings to the Tunisian audiovisual landscape.
But, what’s with the name?!

I mean, ok, as a Tunisian I am proud of our history and heritage, but isn’t it enough about that already?
Why does every other company have to be named after Elissa, Hannibal or Carthage?
Not only in Tunisia, the same trend is mirrored all over the world; in Egypt it’s the Pharaohs, in Jordan it’s Petra, …etc.

I’m fed up of these over-used goal-less names.
Has human creativity run dry?

I honestly think that “The Hannibal Channel” is a bad name for a TV channel, it’s not cool, it’s not fresh, it’s not catchy, in short it’s nothing a TV channel’s name should be.
I’m already thinking about what their logo could look like and I don’t want to think no more, it’s simply a nightmare.

The other day I was zapping through satellite channels, and I ran across an Egyptian channel called Nefertiti. I just laughed at how stupid a name that was and passed.
I wish that wouldn’t have to happen to the first private Tunisian channel.

If anyone from The Hannibal Channel reads this, please consider changing the name while you still can.

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