Interesting news from the Abu Dhabi Media Company today…
From its base in Abu Dhabi, Imagenation Abu Dhabi will enter into partnerships with high-profile US-based and other international producers to develop and produce content for distribution throughout the world. The company’s remit also extends to supporting Middle East filmmakers and Arabian film production.
Edward Borgerding, CEO of Imagenation Abu Dhabi and Abu Dhabi Media Company, said: “With Imagenation Abu Dhabi, we are bringing Hollywood and the international production community to Arabia. Our aim is to make award-winning films which are commercially successful and appeal to audiences across the world.
“Our target output of eight films every year will make imagenation abu dhabi one of the world’s top producers of feature films and establish Abu Dhabi as a leading centre for content creation,” said Borgerding.
Hopefully the movies they’ll be producing will indirectly help pass on a more positive image about Arabs and Muslims, and break the negative stereotypes we see in hollywood movies these days.