Less Than A Blink To Judge Web Sites

A new study by some Canadian researchers has found that it only takes an internet user one-twentieth of a second, which is less than half the time it takes to blink, to judge a web site aesthetically, a judgment that influences the rest of their experience with the site.

The study was published in the latest issue of the Behavior and Information Technology journal. The author said the findings had powerful implications for the field of Web site design.

“It really is just a physiological response,” Gitte Lindgaard told Reuters on Tuesday. “So Web designers have to make sure they’re not offending users visually.

“If the first impression is negative, you’ll probably drive people off.”

That makes me wonder, how many blinks do you give this blog?
And while we’re at it, what do you think could make it a better experience for you?

[Source: CNet News]

Leave a comment