George Orwell

Want to making your writing style more and more effective?
Who better to give you tips than one of the masters of the art himself: George Orwell.

Here are the 5 tips he gives for effective writing style:

1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than saying anything outright barbarous.

[Source: Politics and the English Language (George Orwell)]