On Products & Services...

Giving the people what they want is fundamentally and disastrously wrong. The people don't know what they want... [Give] them something better.

-- Samuel "Roxy" Rothapfel

[Source: Blue Ocean Strategy]

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Comments

i was about to react to this citation , but actually it needs more reflexion and meditation...
the source please? (book ?)

Posted by: Bouha at December 4, 2007 11:06 PM

I agree in the context of business. Usually my clients do not know what service they want. So I always try to understand what their problems are and then suggest solutions...

Posted by: momo at December 5, 2007 04:44 AM
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