Best Global Brands 2007

Interbrand have released their report on the best global brands for the year 2007.

The brands are valued using sales and a consideration of how important the brand is in the sector.

The top 10 brands for 2007 according to this study are:

1. Coca-Cola
2. Microsoft
3. IBM
4. GE
5. Nokia
6. Toyota
7. Intel
8. McDonald’s
9. Disney
10. Mercedes-Benz

Even though Google doesn’t make it into the Top 10, it is the brand that has gained the most in value over the past year; its brand value rising 44% in the past 12 months to $17.8bn, which put it in 20th place.

On the other hand, the biggest faller was Ford, whose brand value fell 19%, putting it at number 41 in the league.

[More: Interbrand, BusinessWeek]
[Source: BBC]

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