Interbrand have released their report on the best global brands for the year 2007.
The brands are valued using sales and a consideration of how important the brand is in the sector.
The top 10 brands for 2007 according to this study are:
1. Coca-Cola
2. Microsoft
3. IBM
4. GE
5. Nokia
6. Toyota
7. Intel
8. McDonald’s
9. Disney
10. Mercedes-Benz
Even though Google doesn’t make it into the Top 10, it is the brand that has gained the most in value over the past year; its brand value rising 44% in the past 12 months to $17.8bn, which put it in 20th place.
On the other hand, the biggest faller was Ford, whose brand value fell 19%, putting it at number 41 in the league.
[More: Interbrand, BusinessWeek]
[Source: BBC]
Isn’t it odd that the best 2007 global brands are being announced and 2007 is only just half over? Does corporate count their year as beginning in mid 2006 through mid 2007? Anyway, glad that there’s 7 out of 10 that are US brands. I also find it strange that Ford was named the biggest faller when yesterday Ford posted a profit and yet the brand value fell 19%. Curious.
Apple low rank of 33 surprised me.