A couple of days ago I finished reading Malcolm Gladwell’s “The Tipping Point“, another business book about how the littlest of things can make a big difference.

The book explores the concept of “epidemics” and how ideas, products, messages and behaviors spread just like viruses do, and what it is that makes them tip over and become an epidemic; starting from the influential kinds of people who can spread the message, to the stickiness of the message itself and the context in which it came to exist.

It’s a very interesting read and provides a new way of thinking for how to handle promoting a product, idea or message; and how to eventually make it a success.

I already read Malcom Gladwell’s book “Blink: The Power Of Thinking Without Thinking“, even though this one came out first, and they both follow the same style, explaining the idea and giving a number of examples to illustrate it, which I really enjoyed and which makes the points even clearer.

I recommend this book to anyone in business or interested in business, it gives you a new line of thought that is very interesting and could help enormously in generating a buzz around your ideas and creating a hype around your products, which in the end should result in sales and success.