“What we collectively choose to buy, or not buy, can change the course of life and history on this planet.”
— From the (RED) Manifesto
A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.
San Francisco retailing giant Gap Inc. also rolled out an entire line of red clothing and accessories, much of it made in Africa, and pledged to donate half the profits from it to the Global Fund.
I think this is a great idea and project which I hope will help in making the situation in Africa even a bit better. I truly respect Bono for all the work he’s been doing to help in the African continent over these past years, and this project with Bobby Shriver is another great initiative by him. Bravo to both men.