So, you’re Nintendo, a game console company that is betting everything on its new game console. You’re third in the world game console market, and you want to win some market share against the heavyweight champion, Sony’s Playstation, and the wannabe champion Microsoft’s Xbox.
You came up with a cool name for your console, Nintendo Revolution, and you got people pretty hyped about it and waiting to see what it turns out like.
And then what do you do in your marketing moment of genius?
You scrap the cool name that everyone has gotten used to and you replace it with some weird shitty name like “Wii”.
And what’s your explanation? “Pronounced ‘we’, the name emphasizes this console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.”
I don’t know where they come up with dumb ideas like this from?