Muhammad Ali, one of the world’s most recognized people, has sold 80 percent of the marketing rights to his name and likeness to a firm for $50 million.
The 64-year-old former heavyweight champion, who suffers from Parkinson’s disease, will retain a 20 percent interest in the business. The new venture will be operated by a company called G.O.A.T. LLC, an acronym for “The Greatest of All Time.”
Ok, it’s decided, I’m selling marketing rights to my name, likeness and whatever else you want.
It all goes to the highest bidder.
Let the war begin 😛
[Source: Yahoo News]