I heard of Mecca-Cola a while back and today I stumbled upon their website where I got to learn more about them.
Mecca-Cola is a charity business created to use it’s profit to help relieve human suffering where action is still possible.
10% of the profit it makes goes to the children of Palestine and another 10% goes to local charity acts in the countries of distribution.
Mecca-Cola last donated 111,000 US$ to needy Palestinian students.
I think this is great. And I wish more and more people would actually start businesses like this in which the aim is not to suck as much money as possible out of people but to give back to the community and help the needy and the suffering.