“Esther”, The artist formerly known as Madonna

Madonna has spent years building a reputation with her name, and now she’s changing it.

The pop diva has adopted the Hebrew name Esther. She says the move is in part due to her religious beliefs as she studies Jewish mysticism known as Kabbalah.

Even though this is not as mad as Prince dropping his name and choosing a symbol instead of it, it’s quite bad.
Of course, Madonna as a person has all the right to do whatever she wants to personally, and it’s none of anyone’s business. I just think it’s stupid from a career/marketing point of view.

Madonna is a household name now. Everyone knows Madonna. She’s up there with a very few people who are known in any household from the kids up to the grandparents.

Madonna is a brand whether you like it or not. Any music with the brand Madonna on it is automatically a hit.

Madonna is a legend.

Dropping such a well known name and changing it to something else is a bad move career-wise, I think.

Of course, being a big music fan, I’ll know Madonna is Esther, and I know she’ll always keep pouring out that great music of hers, and that’s what counts to me. I don’t care what she calls herself in the end of the day.

But not everyone is like me, not everyone knows what is going on in the music world. All they know is they like Madonna and her music. Esther? Who’s that? Oh yeah, she sounds a bit like Madonna. Talking of that, Where’s Madonna? She’s the best!

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